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MEDIA RELEASE

Why being named Fintech start-up of the year is helping to bridge two worlds.

Last week, investment brokerage ‘Caleb & Brown’ were awarded ‘Fintech Start-up of 2018’ at the inaugural Stockbrokers and Financial Advisors Association (SAFAA) Fintech Awards in Melbourne.

This year, the SAFAA have recognised the need to represent the new technology era by including areas such as- artificial intelligence, big data, cloud, blockchain, regtech, and Crypto, with this awardplaying an important role in establishing cryptocurrency as an innovative area of the greater financial market.

Stockbrokers And Financial Advisers Association (SAFAA) FinTech Start Up of the Year 2018
Stockbrokers And Financial Advisers Association (SAFAA) FinTech Start Up of the Year 2018

Dr. Prash P, Founder of Caleb & Brown says that “This is a milestone not just for us as a company, of course it is great to be recognised by the FinTech industry, but this is a major win for the cryptocurrency industry as a whole’. The ‘old-school’ financial services industry have embraced crypto enough to say, ‘not only is this a real thing, but we will award them for their help bringing us closer to innovative technology”. By solving key problems for investors in the emerging cryptocurrency market, Caleb & Brown have demonstrated that they are helping to bridge the gap that exists between the finance industry and the new, emerging fields of FinTech.

The three-day conference which saw over 500 local and international stockbrokers and advisors descend on Melbourne for the purpose of community enlightenment and networking also had its focus on embracing technology. Andrew Green, the CEO of SAFAA stated “Technology is at the heart of change and ‘disruption’ and ‘disintermediation’ is where the (fintech) industry is being challenged to remain relevant – we need to be embracing technology, not ignoring it”.

Whilst this type of financial technology is not fully embraced and is still viewed as being ‘on the other side of the fence’, according to Dr. Prash P, awards like this are helping to “brings us out of the shadows”.

Stockbrokers And Financial Advisers Association (SAFAA) FinTech Start Up of the Year 2018

Crypto is at the pointy end of the innovation spectrum, and for some it has not been so readily embraced, however the momentum is undeniable and as Dr. Prash P says, “we can’t keep ignoring it”.

About Stockbrokers And Financial Advisers Association (SAFAA):

The Stockbrokers And Financial Advisers Association (SAFAA) advocates for ethical, efficient and stable, listed capital and debt markets in Australia.

  • SAFAA has both Principal and Practitioner Members.
  • Principal Members comprise leading stockbroking and financial advisory firms and investment banks.
  • Practitioner Members comprise experienced stockbrokers and financial advisers.
  • In addition to its Advocacy role, SAFAA provides specialist education and training for its Practitioner Members.

The Association was formed in 1999 as the Securities & Derivatives Industry Association (SDIA), then became the Stockbrokers Association of Australia (SAA), and in November 2016 became the Stockbrokers And Financial Advisers Association (SAFAA).

Since 1999, SAFAA and its predecessors have played a pivotal role in shaping the ethical and efficient development of listed equity, debt and derivatives markets in Australia.

Specifically, the Association has:

  1. Trained more than 10,000 investment professionals
  2. Convened hundreds of Workshops and Committee Meetings to discuss industry issues
  3. Submitted dozens of thoroughly researched policy papers to government and regulators – papers that have significantly Influenced policy settings

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